Founding Consultant
ABOUT
ELEKTRA
DESIGNS.
Almost four decades of brand thinking, design craft and real business coaching. Based in South Wales, working globally.
For nearly four decades, I’ve helped businesses get their brand right.
Elektra Designs started because I believed companies deserved better than generic logos and off-the-shelf templates. They deserved someone willing to take the time to truly understand them, ask the uncomfortable questions, and build something that actually works.
That core belief hasn’t changed. What has evolved is the depth of the process, honed by 35 years of real-world work across arts, culture, legal, medical, engineering, financial services, and transport.
Along the way, I was humbled to be elected a Fellow of the Royal Society of Arts, standing alongside figures whose historical and cultural contributions make that recognition an extraordinary honour. I am also proud to serve on the Find a Business Expert panel and sign the Armed Forces Covenant.
Yet, credentials aside, what matters most to me is the work itself, and the businesses I’ve helped grow because of it.
Why Elektra
Before a single thing is designed, Joe takes you through a rigorous process that forces absolute clarity on your audience, your positioning, your story, and your distinction. Most clients say they walk away from this single exercise with more strategic value than from any other business conversation they’ve ever had.
Every piece of work from Elektra Designs is entirely original. No stock illustrations, no recycled templates, and no design-by-committee compromise. What you get is built from the ground up, custom-crafted for you and no one else.
From the first call to the final sign-off, you deal with Joe directly. No account managers, no handoffs, and no explaining your vision to someone who wasn’t in the room. Just a seamless, personal partnership with someone who understands your business as intimately as you do.
We design brands to evolve with you. No fleeting trends that look dated in two years, and no starting from scratch the moment you expand. When a brand is built on proper foundations, it endures, and that is what we build with you.
"Your brand is so much more than just a pretty drawing and some text.-Joe Dickens FRSA
It is a whole ethos."
The Elektra Story
Sectors we have worked across
Organisations Joe is part of
Founded in 1754, the RSA brings together a Fellowship of over 30,000 individuals committed to creating a better future through practical solutions to social challenges. Joe was elected a Fellow in May 2023, recognising more than two decades of contribution to design, branding and commerce.
thersa.org
Joe is a vetted member of the select expert panel at Find a Business Expert, offering graphic design, print and branding knowledge to businesses in Cardiff, Swansea, Bridgend and across South Wales and the South West. All experts on the panel are checked for experience and skills before being listed.
View Joe's profile
Joe is a longstanding member of Spotlight Wales, one of South Wales's most active and well-regarded business networking groups. Known for its relaxed, practical approach, Spotlight brings together business owners from across the region.
spotlight wales
True Connectors is a business networking community built on genuine connections and real relationships. Joe is a proud member, regularly engaging with fellow business owners to share knowledge, support growth and build lasting professional partnerships.
True ConnectorsAwards and community involvement
Elektra Designs is a proud sponsor of the Business Growth Awards Wales, the awards that identify and celebrate the creativity and achievement of businesses across South, West and North Wales. The awards bring together entrepreneurs, decision-makers and the people shaping the Welsh business community. It is an honour to support businesses who are doing things properly.
bizgrowth.walesIn May 2023, Joe Dickens was elected a Fellow of the Royal Society of Arts, one of the most respected independent organisations in the United Kingdom. The RSA Fellowship recognises individuals who have demonstrated a significant contribution to society through their work in arts, manufacturing and commerce. Joe is one of over 30,000 Fellows worldwide.
About the RSA FellowshipWork with Joe
Ready to talk?
Book a free discovery call.
30 minutes, no sales pitch, no obligation. Just an honest conversation about your business and whether we are the right fit for each other.